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14 de febrer del 2005
Microsoft signals it is intent on going mobile
Microsoft announced a partnership with phone maker Flextronics to market a new cell phone platform running Windows Mobile to phone makers and service providers.
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Microsoft has been desperate to get into the mobile phone market for several years. Its handsets are sold by 67 networks in 48 countries but its share of the market has been limited by its high prices.

(..) It hopes the new phone will be more attractive to operators. (..) "Microsoft is providing smarter, advanced mobile solutions and creating business models that help mobile operators generate new revenue streams," (said Microsoft) (..)

Peabody, a slimmed down version of Microsoft's existing handset, the SPV, has the latest Windows software, Bluetooth and a camera installed.

(..)

Microsoft's launch two years ago was dogged by controversy and it fell out with its handset partner, Sendo. The Birmingham-based firm pulled out of the deal at the last minute accusing Microsoft of sharing confidential technical information with far-eastern manufacturers.

(..)

At the mobile phone industry's annual event, 3GSM, in Cannes this week (..) As executives arrive much of the talk will be about what customers want from the new 3G networks into which operators have poured billions of pounds.

(..) "The challenge is to look for the killer application,especially in Europe where mobile penetration is so high."


  • També es pot consultar la noticia a: Microsoft, Flextronics partner on cell platform.
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