en proves
19 d'abril del 2005
Empreses que aprofiten la creativitat de l'usuari
L’èxit de la innovació centrada en l’usuari està causant un desplaçament en la forma en que les empreses desenvolupen i comercialitzen els seus productes. Eric von Hippel, professor del MIT, defensa que els fabricants haurien de redissenyar els seus processos per tal de copiar el model de desenvolupament de la comunitat de programari lliure.
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(..) in 1998 after a lengthy product development cycle, Lego marketing officials were surprised to discover that (..) user groups had sprung up and tinkerers had reverse engineered and reprogrammed the sensors, motors, and controller devices (..) and sent their suggestions to Lego. The company, at first uncertain how to respond, ultimately incorporated user ideas.

Similar scenarios have been playing out in recent years for products (..) And the rise of such user-centered innovation is causing a tectonic shift in the way companies develop and market products.

Eric von Hippel, professor at MIT's Sloan School of Management, examines that shift in a new book, ''Democratizing Innovation", which argues that manufacturers should redesign their processes to systematically seek out user ideas and innovations.

By drawing on the creativity of ''lead users," (..) companies can improve the chances that their new products will be commercially viable, (..) The ''open source" development model in the computer software field is quickly spreading to other sectors, (..)

Von Hippel shows the trend already is more advanced than is generally known, and users often freely reveal their innovations for the common good. '(..)

(..) the transition to user-centered innovation is hard for some companies to swallow.

''Companies are not used to this," he observed. ''They're used to the traditional model of find-a-need-and-fill-it. (..) But now they're confronted with this new model of innovation where everyone follows the lead users."

In defining users, von Hippel includes businesses that buy goods and services from other businesses. (..) ''What you see is economic activity shifting to the side of use," (..)


Ultimately, user-centered innovation may transform not only companies' product development processes but also business models, turning them into the providers of innovation toolkits to users and the marketers of their innovations, von Hippel suggests.

Change may also come to government policy, on research subsidies, tax credits, and intellectual property, now weighted in favor of manufacturers. (..)

  • Enllaç al llibre (gratuït, amb llicència Creative Commons) de l'Eric von Hippel: DEMOCRATIZING INNOVATION.

  • Ho comenten a Slashdot: Users as Innovators - Why Open Source Works.
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